Top tips for getting your commercial property on the market before 2016
Thinking of selling your commercial property in 2016? It’s best to get on the market before Christmas. As well as the millions of people searching for a new residential property at Christmas, those thinking of investing in a new business or moving company location will be searching too.
The Christmas break and anticipation of a new year ahead will draw individuals and larger businesses to either get started on that new company idea or look for a refresh of property for their employees. A potential buyer may have had a fantastically successful 2015 and want to upgrade their property in 2016 which means that they will use their downtime over the holiday period to search for this.
By marketing your property NOW, you can ensure that everything is ready to get the ball rolling before the start of 2016. It will take some time for your agent or advertiser to prepare the marketing for your property as they will need to view the property and gather all the required information, take quality photos, draw up floor plans and have your Energy Performance Certificates commissioned. To get the best out of marketing your property, you want to ensure that the following 3 steps are taken by the marketer:
Use of Attractive Images
When it comes to property marketing, it is obvious that strong images help to sell to the consumer. Unfortunately, commercial properties can sometimes struggle in this area due to lack of aesthetically pleasing design or structure. A standard office that needs renovating but is of a good size and in a popular location can’t sell from an image alone. Instead, a well photographed location image or aerial shot can increase the popularity of the property listing.
Clear Information
Potential customers may have dozens of pieces of marketing material that they have taken from searching through hundreds of commercial properties whilst trying to find the perfect fit for them. To stand out from the crowd, you want to ensure that the most important information is obvious on the listing or brochure. Highlighting key selling points such as location, commuting time, price or special features such as “car parking available” or “within walking distance of shops” will increase the chance of an enquiry on your property.
Using Property Brochures
By creating a property brochure, you are creating an easily accessible and easy to share piece of marketing material for a potential buyer. Having attractive images and clear information included in the brochure, along with clear agent contact information and pricing will increase the chances of a consumer enquiring about your property. If your property is listed on a commercial property portal like NovaLoca, you want to ensure that the brochure is clearly attached with the key points showing in the listing text. In this digital age it is now possible to avoid hard copies all together, however due to their growing scarcity they have more impact than ever before.
You can’t beat a hard copy bespoke mailing for getting information in front of the right people. MJM Marketing Ltd provides bespoke mailing campaigns targeting commercial property decision makers across the UK. Call Robbie on 01767 313332 for a quotation.
To list your commercial property with NovaLoca, click here!
