How to create compelling visual content for commercial property advertising
Photo by Goh Rhy Yan on Unsplash
Compelling visual content can play a crucial role in capturing the attention of potential commercial property tenants and investors. Visuals can have an impact on perception and can communicate the unique features and potential of a property in a way that text on its own cannot. Let’s look at several different ways to create compelling visual content for commercial property advertising:
High-Quality Photography:
To showcase a commercial property in the best way professional photographs are crucial. High-resolution images that accurately represent the property’s features, architecture and amenities will create a positive first impression and attract attention. Great location photographs will help potential tenants and investors visualise themselves in the space. It is perfectly possible to capture these high-quality images with a smartphone. Many modern smartphones are equipped with sophisticated cameras that can rival the image quality of some cameras. For example:
Drone Photography and Videography:
Drones have changed the way commercial properties can be captured visually. Now aerial photography and videography provide a unique perspective. They can highlight the property’s location, surroundings, and proximity to important landmarks or transportation hubs. This gives potential tenants and investors a comprehensive view of the property’s scale and environment.
Virtual Tours and 360-Degree Videos:
Virtual tours and 360-degree videos (also known as surround or immersive video) provide a realistic representation of a building’s space. Viewers are able to navigate through all rooms of a property in all directions. They can be viewed on desktops and mobile devices. Virtual tours are particularly effective for long-distance prospects or busy investors who want a detailed understanding of the property before committing to a physical visit. It is certainly something we have seen become more common on property listings on NovaLoca
Before-and-After Transformations:
When properties undergo renovations or redevelopment, showcasing before-and-after transformations can be compelling. Visualising the property’s potential and the value of the improvements can show the possibilities and long-term benefits for interested parties. Include images or videos that highlight the transformation process, including architectural renderings, construction progress, and completed renovations.
Lifestyle and Contextual Imagery:
Lifestyle and contextual imagery can help potential tenants and investors connect emotionally with a property. Using a combination of staged and authentic images a property can be shown in action. For example people working, networking, or enjoying the amenities, provides a glimpse into a prospective lifestyle. By presenting images that reflect the target audience’s aspirations and needs, the visual content becomes relatable.
Infographics and Data Visualization:
Visualising data, statistics, and key information through infographics can effectively communicate essential details of a property, such as floor plans, square footage, leasing rates, and key amenities, in a visually appealing and easily digestible format.
Consistency and Branding:
Maintaining visual consistency across all visual content establishes a strong brand identity and can reinforce the property’s unique selling proposition. Utilise consistent colour schemes, fonts, and styles to create a cohesive visual representation of the property and the brand it represents. This consistency builds recognition and trust.
Compelling visual content plays an important role in commercial property advertising. They say a picture is worth a thousand words, and in the world of commercial property advertising, it could be worth even more—a successful deal.
