Optimising your listings on NovaLoca
Now that I’ve listed my properties on NovaLoca.com, is there anything I can do to get more occupiers finding my properties and increase my chances of leads?
We are often asked this question and the answer is yes, there are a number of things you can do to increase the chances of occupiers finding your properties ahead of your competitors’ listings . . . so read on to stay a step ahead!
1. Make sure the addresses of your listings are as complete as possible. Our search engine (and also Google) will search the address text you enter, so it is worth adding local place names as well as building names, streets, towns, counties and postcodes. Don’t worry if you don’t have all the details straight away, as you can edit or add to your details at any time.
2. Add plenty of “keyword-rich” text to your listings. Many visitors to our site arrive directly on the property detail pages, rather than via our home page. When describing your properties, include words and phrases that you think occupiers will use when searching for property on Google or other search engines. Some examples include “commercial property to let”, “office space to rent”, and “available commercial property”. Google (and other search engines) try to find the most relevant information, so if your description fits the bill, occupiers will come straight to your property.
3. Add information about yourself and your area of specialisation. This can be done within your admin area, under “edit my details”. You can even upload your photo. As with other areas of our site, the text you enter here will be searched by Google and other search engines, and may lead occupiers to your profile area first, where they will be presented with just your properties.
Contact us to find out more information or visit the main site to find out how you can advertise your commercial property on NovaLoca.
by Miranda Munn
