66 Trillion Emails Sent a Year but Are Yours Being Read?
It is probably more important now than it has ever been to make the most of any means of communication with clients whether it is over a quiet drink at a trade show, a telephone call whilst in the office or sending them a quick email.
According to one article by NM Hancock over 66 trillion emails were sent in 2006 to over (an estimated) 1.2 billion email users indicating that for businesses this could be a very cost effective marketing tool. However, as the article goes on to state, making the most of this can be difficult. With so many emails being sent how do you make sure yours is the one that is read? The potential of email marketing may have been under-valued in the past due to the quality of the leads they generate. However in today’s credit crunching market using email as a marketing tool is a no-brainer! If you get it right, make it interesting and get your message across, you could be on to a winner. The article gives some useful tips about how this can be done including personalising the email, keeping it simple and promoting your main messages in the most viewed places. We have also discussed how emails can be used when marketing commercial property on this blog.
In our email communications with clients we have found it useful to include links to pages on the site which demonstrate what the email is about, e.g. their property listings or NovaLoca’s interactive maps. As the saying goes, a picture paints a thousand words: Compelling, visual content will engage a recipient increasing the chance that they will read your email and therefore, making it possible and more likely that they will follow your call to action.
One of the aims of commercial property search engine, NovaLoca, is to make marketing commercial property easy for agents. One way we have done this is by allowing interested occupiers to contact the agent via telephone and email directly from the site and it is working. To date NovaLoca has generated over 15,000 telephone and email leads for commercial property agents who list their property on the site. To find out how you can benefit from marketing your commercial property on NovaLoca and start receiving some of these telephone and email leads give us a call on 01767 313380
