Leads up, despite market conditions
Data collected by the Novaloca.com team shows that our search tools are making our database of available commercial properties for sale and to let even more effective.
Visitors to Novaloca.com are finding exactly what they need more quickly. Each visitor to the site in January 2010 viewed a similar number of pages showing full details of properties on Novaloca.com compared with a year earlier, but a higher percentage of these viewings are becoming leads. In January 2009 an agent needed 51 views of its property details pages to result in a lead but in January this year the figure had dropped to 44, showing that the value of property views has risen by around 13% year-on-year.
And with traffic to the site growing well, the number of leads remains on an upward track. There has been a jump of 45% in the number of unique visitors to Novaloca.com year-on-year as well as continued growth in traffic since the start of 2010 – we have already recorded a 10% increase in site traffic in February compared with the previous month. So while fewer occupiers overall are enquiring about property amid the current economic downturn, the number of enquiries on Novaloca is actually rising.
We have noticed that the number of leads generated per unique visitor is down, perhaps reflecting market conditions, with occupiers interested but not yet ready to commit to a new property. But the good news is that we are attracting so many more unique visitors to the site that this more than compensates for the cautionary climate, as the site is actually delivering 19% more leads to agents.
Agents have told us that with budgets coming under restriction there is generally a lot less money available at the moment for marketing properties in more traditional ways, and this has added to the growing interest in online options, as these are proving to be much more cost-effective.
There are now well over 20,000 properties registered on Novaloca.com including office space, retail properties, industrial units, leisure facilities and land opportunities. To get all your properties listed on NovaLoca call Chris on 01767 316577 or click here to register and start adding properties today.
Miranda
