How can Google Analytics benefit your business?
If you’re just setting up your business online, you don’t have a team already keeping an eye on your Google Analytics or you simply want to gain knowledge of how using the free Google tool can benefit your business, then you’re on the right page!
What is Google Analytics?
Google Analytics is free web analytics service offered by Google that tracks and reports on your website traffic. The tool was acquired by Google in 2005 and is now the most widely used web analytics service on the internet!
What does Google Analytics do?
It connects to every page on your website, collecting information from site visitors and turns this into data you can use to analyse traffic to your website and more!
What will Google Analytics show me?
There are many different reports that you can pull from the Google Analytics, and once you get deeper into the tool you can compare data in many different ways.
Reports include analysis of the following:
- Audience – your website visitor’s demographics, interests, location, behaviour, the technology they use and information regarding mobile responsiveness.
- Acquisition – all traffic to your website, information regarding where people are coming from to reach your pages and lots of information regarding how social media drives traffic to your website.
- Behaviour – in depth information about a user’s journey through your website, how well your site speed is doing and how long a user stays with you and details of any website goals you have set up.
How do I set up Google Analytics for my website?
If you don’t have somebody within your company who can set this up for you, then use the internet to find the many, many helpful videos out there. There are tutorials on YouTube or more in depth courses available online.
We recommend Lynda.com, a Linkedin Company with lots of great courses available to get you going with your business online. They have a course called “Google Analytics Essentials” which can guide you through the whole process! You can currently sign up for a free trial for 10 days!
If you have any questions, please comment below and we will get back to you asap!
For more helpful business tips, click here!
