How Commercial Property Agents Can Use QR Codes to Advertise Properties in the UK
QR codes are simple yet powerful tools that can provide a seamless and interactive experience for potential commercial property buyers and tenants. We recently received a request from a client to generate a QR code which could be used on letting boards to link directly to individual property details, as they appear on NovaLoca. Simon Noyes-Lewis of Noyes Lewis Commercial Property who approached us, says “NovaLoca’s SEO is far better than most commercial agent’s reach and this method works really well for me.”
So, we thought in this blog post, we could explore how QR codes can be effectively used, particularly on property boards, to enhance your marketing efforts and attract more interest.
What Are QR Codes?
Quick Response (QR) codes are two-dimensional barcodes that can be scanned using a smartphone camera to quickly access information online. When scanned, a QR code can direct users to a website, virtual tour, contact information, or any digital content.
Benefits of Using QR Codes in Commercial Property Advertising
- Instant Information Access: Potential clients can instantly access detailed property information, saving time and effort.
- Engagement: Interactive content such as virtual tours and videos can be accessed through QR codes, providing a richer user experience.
- Convenience: Prospective buyers or tenants can scan the QR code at their convenience, even after business hours.
- Analytics: Trackable: QR codes allow agents to gather data on user engagement and interest.
How to Implement QR Codes on Property Boards
- Generate the QR Code.
Use a reliable QR code generator to create your code. Ensure the generator allows for URL tracking and customization. Link the QR code to a specific landing page designed for the property. This page should include comprehensive details, high-quality images, virtual tours, and contact information.
- Designing the Property Board
Visibility: Place the QR code in a prominent position on the property board, ensuring it’s easy to scan without any obstructions. Call to Action: Include a clear call to action next to the QR code, such as “Scan for more details” or “View virtual tour.” Instructions: Briefly explain how to scan the QR code for those unfamiliar with the technology. Branding: Incorporate your agency’s branding to maintain a professional and cohesive look.
- Content Linked to the QR Code
Property Details: Include a detailed description, key features, floor plans, and high-resolution images. Virtual Tours: Provide a 360-degree virtual tour or video walkthrough of the property. Contact Information: Make it easy for interested parties to get in touch with you directly from the landing page. Downloadable Brochures: Offer downloadable PDF brochures for more in-depth information.
- Monitoring and Analytics
Track Engagement: Use analytics to track how many times the QR code has been scanned and which content is most engaging. Adjust Strategy: Based on the analytics, adjust your marketing strategy to focus on the most effective content.
This approach is just one of the many ways we work closely with our clients to ensure their listings are being seen by the right audience. For more marketing options visit our website here.
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