What We’ve Discovered in 2024 and What Lies Ahead in NovaLoca’s Social Media Strategy
As we look back on 2024, it’s clear that social media continues to evolve, driven by trends in technology, audience behavior, and creative storytelling
As part of NovaLoca’s subscription packages we provide extensive and consistent social media coverage with featured properties, promotion of articles written by our clients, video content and much more. Here’s a look at what we’ve embraced this year, how we’re preparing for what’s next, and a few tips.
Video remains the king of content and we aim to keep making it a focus in 2025. Predicted visual trends include:
Entertaining your social media followers is considered a priority. The trend of Creative Disruption (i.e not remaining brand consistent but pushing boundaries) is a great way to make audience connections.
Cinematic storytelling is also predicted to trend in 2025. This is conveying a story using sights, sounds, and narrative that is like watching a film.
We won’t ignore the potential of AI tools, it would be foolish not to as they become more accessible, and they can be useful interactive storytelling tools for the techniques discussed above, but we’ll continue to emphasise authenticity and the human touch. Social media is ultimately about connection after all.
Now let’s take a look at where you can find NovaLoca on social media.
TikTok: Vibrant and Approachable
Our TikTok account has become a vibrant platform for exploring the world of commercial property. We aim to inform and entertain with a professional yet approachable mix of animations, live-action videos, and branded visuals to engage our audience and promote our clients properties.
Top Tips for posting on TikTok
- Incorporate trending sounds, hashtags, or challenges into your posts.
- Share short videos with tips for finding the right commercial property, negotiating leases, or staging a property for viewing.
Instagram: Balancing Practicality and Personality
On Instagram, we focus on delivering practical resources and industry insights. Whether it’s updates on commercial property opportunities, showcasing expertise, posts highlighting upcoming property auctions or specific areas of the UK our posts target businesses, property professionals, and investors.
Top Tips for posting on Instagram
- Use carousel posts or reels to give a “virtual tour” of featured properties.
- Engaging with followers’ comments or messages can boost visibility and build a stronger connection with your audience.
Pinterest: A Hidden Gem for Businesses
Pinterest has proven to be a surprisingly effective platform for increasing brand awareness for NovaLoca. By sharing visually appealing content, we’re reaching our target audience and showcasing our expertise in creative ways.
We have feature boards such as: Bar and Restaurant Design, Office Space Ideas, Business Tool, Architecture Art and Workplace Humour and our Commercial Property News from NovaLoca.
Top Tips for posting on Pinterest
- Use Pinterest as a product discovery engine where each pin you create links back to your website.
- Share infographics and statistics about commercial property trends.
Linkedin. A powerhouse for professional engagement
The NovaLoca LinkedIn account is more specifically focused on professional communication.
Top Tips for posting on LinkedIn.
- Follow Relevant Pages and stay connected with commercial property groups, real estate professionals, and business organisations.
- Write in-depth articles (800–1200 words) to build thought leadership and keep followers engaged
X
The NovaLoca account on X (formerly Twitter) serves as a platform for sharing industry news and featuring commercial properties listed on our portal.
Top Tips for posting on X
- Focus on a mix of informational, promotional, and engaging content.
- Actively engage with comments, questions, and posts from clients, partners, and industry accounts.
Facebook/Meta
Again the NovaLoca Facebook page serves as a platform for sharing commercial property listings, industry news, and company updates. The content includes property highlights, such as office accommodation and retail premises, as well as informative videos.
Top Tips for posting on Facebook
- Collaborate with partner brands, agents, or local business organizations to promote each other’s pages and services.
- Use questions and polls to spark conversation.
As we move into 2025, NovaLoca’s commitment to staying ahead of trends while prioritising our audience’s needs remains steadfast means we’re poised to make an even greater impact in the ever-evolving world of social media. To find out more about other benefits that form part of a NovaLoca subscription you can watch this video.
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