Artificial intelligence (AI) is no longer a luxury reserved for large companies. Here’s how even a small property company can implement AI technology without breaking the bank.

Use AI-Powered Chatbots for Client Interaction

Customer service is critical in any sector but particularly important in commercial property, where quick responses to enquiries can make or break deals. AI chatbots like Tidio or ChatGPT can provide live chat customer service, could provide property information and even schedule viewings. These tools are affordable, easy to integrate into your website, and can operate 24/7, ensuring no lead is missed.

Enhance Marketing with AI Tools

Marketing is key to attracting clients and showcasing properties. AI-powered platforms like Jasper AI or Copy.ai are specialised marketing content platforms. They could help write property descriptions, blog posts and social media content. Tools like Canva’s Magic Tools use AI to generate designs for such things as professional-quality visuals and brochures, perfect for showcasing commercial properties.

Streamline Operations with AI

Administrative tasks can consume valuable time. AI-driven tools can simplify operations and automate repetitive tasks:

• Accounting and Invoicing: Use platforms like QuickBooks Online, which leverages AI to provide financial insights and automate invoicing.
• CRM Systems: Affordable CRM (customer relationship management) tools such as HubSpot Free CRM can assist with management of contacts, sales and customer support
• Property Management: Use AI to automate property management tasks.

 

Leverage AI for Data Analysis

Understanding property market trends is crucial. Tools like Google Analytics and Microsoft Power BI can help you analyse website traffic, identify popular property listings and gain insights into client behaviour. These insights can guide marketing strategies and property investments.

Adopt AI-Driven Property Insights

There are platforms that provide data-driven insights into the UK property market. These tools can help you identify emerging trends, compare market performance, and provide clients with accurate property valuations, giving your business a competitive edge.

Utilise No-Code/Low-Code Platforms

Implementing AI doesn’t require a technical background. No-code/low code platforms such as Zapier provide software tools that allow users to build applications without needing to know how to code by using a visual approach. For instance, you could set up automatic notifications for new property enquiries or schedule social media posts.

Upskill Your Team

AI is most effective when your team understands how to use it. Invest in free or low-cost online courses from platforms like Coursera or Udemy to train your staff on how to implement AI solutions. This ensures everyone in your business can benefit from the technology.

Start Small and Scale Gradually

AI doesn’t need to be implemented all at once. Why not identify one specific area—such as customer enquiries or marketing—where AI could have the most immediate impact and start there. Once you see the benefits, expand its use to other aspects of your business.

AI technology is more accessible than ever, and even small companies can leverage it to streamline operations, improve customer interactions, and gain valuable market insights. By starting small, focusing on affordable tools, and investing in upskilling, your business can harness the power of AI without exceeding your budget.

Looking to explore more about how commercial property companies can innovate and grow? Visit the NovaLoca blog for industry insights, trends and tips.

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