Following on from our recent blog post about starting a business podcast we once again explore the world of sound by taking a look at audio identity. Audio identity is the creation of a specific sound for your brand. It’s not necessarily a full ... Read more
We take a look at how some recent technology trends could offer your small business smarter ways of working. Cloud computing Cloud computing allows access to digital files and applications from anywhere, at any time as long as there is ... Read more
When MJM began in 2001, 6 years before NovaLoca was established, it was always thought that direct mailing would eventually end. This hasn’t proven to be true. In fact in some cases direct mailing can often get a better response. According to ... Read more
The popularity of Podcasting is on the rise. According to Ofcom research in September 2019 just over 7 million podcasts are listened to every week in the UK, which is an increase of 24% from the previous year. Why are podcasts becoming so ... Read more
It’s important to stay up to date with the latest in SEO and how google is currently ranking webpages so you can ensure your website is performing its best in search engine results and you are getting the maximum amount of traffic. What is Google ... Read more
If you are striving to be an environmentally friendly business it would seem that using online strategies for marketing would be the right way to go. (Although back in 2014 an article in The Guardian suggested more research was needed to explore the ... Read more
Nostalgia Marketing uses the past to capture the present audience. We’ve all experienced that moment where a few notes of a song transport us back to a school disco or a waft of food reminds us of a family get together. How many of us have scrolled ... Read more
Improving office culture and making it a better place to be is an important process for all businesses to take - after all, happy employees means increased productivity and employee engagement. While this can be done by changing various policies at ... Read more
As we begin a new decade the digital transformation of businesses continues to grow. Data science, the study of data, is a big part of this growth. Here are 2 data trends to be aware of in 2020. Augmented analytics The purpose of Augmented ... Read more
What is Micro Copy? - Micro copy is part of UX (user experience) design. UX design is the process of creating a website or application that provides a relevant experience for users that quickly and easily lead them to the main goal of, for example, ... Read more
