Small Business Marketing and Customer Service Trends 2021
The good news (and we all need as much of that as we can get these days) is that support for small businesses has grown. Google data shows that searches for ‘support small business’ doubled last year. People are increasingly enjoying the more ... Read more
Youtube Channel Trailers – How I created one.
Who doesn’t love a good trailer? A sneak peek at what’s to come is usually more than enough to persuade us we want to see more. The same goes for your YouTube channel. A glimpse of the channel’s video offerings could turn a visitor into a ... Read more
Persuasive Content Writing.
Read it, you know you want to… We all need to be persuasive in our business writing at some point whether it is putting together a proposal or sending an email request. For content marketing and copywriting persuasion is an essential skill to ... Read more
UI/UX Trends 2021
We take a look at what's been trending in UI and UX design as we head towards the halfway point of the year 2021. But first, what exactly are UI and UX? UI or User Interface Design takes a look at what a user is going to do on a website and ... Read more
Last Mile Logistic Locations
Last mile logistics refers to the last leg of a delivery journey which takes place from the distribution center to a customer's doorstep. It is a phrase that has become increasingly common because it is linked with the rise of e-commerce and customer ... Read more
Getting Video Right on Instagram
This blog post was born out of my own experience on posting videos to Instagram and having a few questions about how they were being displayed in the timeline. Instagram is a newer platform for us at NovaLoca which we are keen to make the most of as ... Read more
Creating great Voice Overs for Videos and Podcasts
Last month we took a look at some tips for creating instructional videos. This month we are going to explore in more depth how to create the voice over aspect of these videos as they and audio content continue to rise in popularity. According to ... Read more
What are Topic Clusters?
Topic clusters are a form of content marketing where you create a main piece of content for your website and then create many subtopics that link back to the main overarching topic. Why is this form of content marketing considered particularly ... Read more
Poetry and the power of words in your Adverts
When writing adverts and marketing for your brand you are always striving to find the best words to convey what it is you want to say in the most succinct and memorable way possible. And this is where poetry and advertising campaigns ... Read more
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