Social value is about being aware of how your business or organization impacts your community. It usually refers to positive ways you can take action to improve and sustain the local economy, employment and environment. Many customers are now ... Read more
We all spent a lot more time on social media in 2020. Whether that was connecting and sharing on social networks, reading blogs, indulging in a bit of social gaming or interacting with our business audience. It continues to be a place that it is ... Read more
Text analytics, also known as text mining, is the process of using machine learning technology to extract information from messy, unstructured text-based data and organising it so it can be analysed. Unstructured data is very common. It is ... Read more
Once a customer has invested their time and money with you they want to know that their investment was money well spent. Their repeat business is probably going to bring in more money without the set up costs of a new client so it makes sense to ... Read more
Film, fashion, music, sports. These are the things most people visit social media to talk about. 2020 saw more people indulging in nostalgia as we all seek out things from our past to bring us comfort in difficult times. And in marketing you need to ... Read more
Beginning in May 2021 Google has announced a new algorithm update that means the quality of a web page experience is to become a new ranking factor for searches. The intention of this new update is to enhance a user’s experience. A website's ... Read more
Christmas is traditionally a time for games both in video and board format. Who doesn’t look forward to the annual family argument over Monopoly or the wrestle over who gets the playstation controller next? Our love of games goes back to ancient ... Read more
We’ve put together some Image SEO tips to help increase your ranking. When a user performs a Google search the search engine determines if the query can be matched with a relevant image that it will then display at the top of the search query page. ... Read more
We’ve previously discussed in this blog how highly social media ranks video which is all very well but what type of video should you be creating for your business? And is it possible to produce said videos while working from home or in unusual ... Read more
It’s been quite a year to say the very least. Covid has impacted on every aspect of life including the technology we use. Here are 5 technology trends from the latter part of 2020 which have been accelerated by the pandemic. Wearable technology ... Read more
