Topic clusters are a form of content marketing where you create a main piece of content for your website and then create many subtopics that link back to the main overarching topic. Why is this form of content marketing considered particularly ... Read more
When writing adverts and marketing for your brand you are always striving to find the best words to convey what it is you want to say in the most succinct and memorable way possible. And this is where poetry and advertising campaigns ... Read more
On a previous blog we looked at different ways you can market for existing customers. One of these ways is providing them with training information on how to use your products. This blog is going to take a more indepth look at what this ... Read more
Neuromarketing is the study of consumer behaviour and how brains respond to certain marketing and design elements. These studies have led to some discoveries that people are more influenced by emotion when deciding on brand purchases than rational ... Read more
You know how important it is to create memorable experiences for customers and to solve any problems that arise. However the customer is more likely to have a complex customer journey with your brand than in the past. The ways in which they can ... Read more
Social value is about being aware of how your business or organization impacts your community. It usually refers to positive ways you can take action to improve and sustain the local economy, employment and environment. Many customers are now ... Read more
We all spent a lot more time on social media in 2020. Whether that was connecting and sharing on social networks, reading blogs, indulging in a bit of social gaming or interacting with our business audience. It continues to be a place that it is ... Read more
It's time for us to take our annual look through some internet predictions for the year ahead in commercial property so you don’t have to! Read on for some forecasts in property development, architecture, design and technology. Commercial ... Read more
Text analytics, also known as text mining, is the process of using machine learning technology to extract information from messy, unstructured text-based data and organising it so it can be analysed. Unstructured data is very common. It is ... Read more
Once a customer has invested their time and money with you they want to know that their investment was money well spent. Their repeat business is probably going to bring in more money without the set up costs of a new client so it makes sense to ... Read more
