Text analytics, also known as text mining, is the process of using machine learning technology to extract information from messy, unstructured text-based data and organising it so it can be analysed. Unstructured data is very common. It is ... Read more
Come to the dark data, we have information... Although the name sounds like something that should be leading Imperial forces across the galaxy (yes -finally got a Star Wars reference into the blog!) Dark Data is in fact all the raw information ... Read more
Having taken the time to train in marketing analytics for your business it's time to consider just what it is you want to be analysing. In other words you need to know what your business goals or key performances indicators (KPI’s) are so you can ... Read more
As we begin a new decade the digital transformation of businesses continues to grow. Data science, the study of data, is a big part of this growth. Here are 2 data trends to be aware of in 2020. Augmented analytics The purpose of Augmented ... Read more
Social media is becoming more visually oriented. Statistics show we remember 20% of what we read and over 60% of what we see. Infographics visually represent complex information in a quick, simple and entertaining way. In this blog post I take ... Read more
What is GDPR? Announced in 2016, the new EU General Data Protection Regulation (GDPR) will come into force on 25th May 2018. The aim of the new regulation is to ‘harmonise’ data privacy laws across Europe as well as give greater protection and ... Read more
Like fashion, television and cinema, marketing is forced to adapt to the ever-changing tastes of its audience. As a result, it’s always a good idea to keep an eye on current and emerging trends. We’ve looked into the current and emerging market to ... Read more
Commercial property investment in London in 2014 amounted to £20.5bn, matching the peak levels of 2007. Research revealed this week from Cushman & Wakefield reported that the City of London & Docklands finalised transactions of £5bn in Q4 ... Read more
