In the fast-paced realm of digital marketing, mastering SEO is essential for professionals in the commercial property sector. As Google's algorithms evolve, understanding how webpages are ranked is crucial for driving traffic and boosting online ... Read more
We’ve put together some Image SEO tips to help increase your ranking. When a user performs a Google search the search engine determines if the query can be matched with a relevant image that it will then display at the top of the search query page. ... Read more
It’s important to stay up to date with the latest in SEO and how google is currently ranking webpages so you can ensure your website is performing its best in search engine results and you are getting the maximum amount of traffic. What is Google ... Read more
Research suggests that by 2020 half of all internet searches will be made by voice search. Voice search entails speaking into a device, such as an assistant appliance, phone or increasingly a desktop computer to perform a search. It is quicker and ... Read more
We are often asked if we have any tips for optimising property listings on NovaLoca to get more occupiers finding agent’s listings and increasing their chances of leads. The answer is yes, there are a number of things you can do to increase the ... Read more
All businesses should realise the importance of search engines as a way to build traffic to their website. Two of the most powerful traffic generators are PPC and SEO. Pay-Per-Click (PPC) is a method of advertising on search engine results pages, ... Read more
Most of the posts we see on social media at the moment are in the form of videos. 54% of consumers want to see videos from brands they support in comparison to email newsletters (46%) or social images (41%). So what are the secrets to successful ... Read more
Many may see Google Plus as an afterthought when it comes to social media platforms, choosing to stick to Facebook, Twitter and LinkedIn to communicate with their customers and other connections. However, Google Plus has many benefits for ... Read more
It’s hard to imagine now, but there was a time when people and businesses relied on something other than Facebook for social sharing. Sure, userbases were almost exclusively teenage, but had the following social media platforms endured, they could ... Read more
We recently touted the benefits of using video marketing for your commercial property site, but if you’ve never created video content before, it can be a little overwhelming. The truth is, however, you don’t need to be a Kubrick to create quality ... Read more
